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Research papers

Open-market aftershocks

Czech and Slovak consumers' attitudes toward brands have undergone a massive shift since the opening of the market, becoming significantly more sophisticated and critical over the last five years. Compared to extremely price-sensitive and...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Jennifer Gibbs, Marek Boguszak
Company: KANTAR TNS Malaysia
April 1, 1995
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Citation

Gibbs and Boguszak (1995a, April 01). Open-market aftershocks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/open-market-aftershocks